The Digital Marketer’s Guide to Digital Signage ROI
While ROI is traditionally used to map out financial successes of stock investments, its core driving power is to help business leaders navigate the tricky waters of implementing products and services to drive growth. By finding out your ROI, or more specifically your MROI, you can make decisions on enterprise resource planning, advertising platforms, and […]
Top Misconceptions of Digital Signage
Commercial displays aren’t necessary Commercial displays have a longer life cycle than consumer grade displays. Most consumer grade displays are only rated for running 10 hours a day and not 24/7. No one wants their screen to give out in the middle of working hours. Power savings could also be significant lower. Spend the money […]
Why Marketing to Existing Customers Will Always Be Important
Whether you are selling consumer goods in a retail store or encouraging patients to get their flu shots, maintaining a positive communicative relationship with people already invested in your organization is instrumental in achieving goals and propelling your business. You may be asking, ‘Why should I spend time on marketing to existing customers?’. While it makes […]