In this ever-changing world of technology, it is easy to get burnt-out with advancements,
updates, and compounding trends. In fact, traditional static signage is becoming more and more
obsolete with the constant craving of new information.
Even though your information may not change often, your audiences look to your visual
messaging for guidance and engagement. To optimize your current or new digital signage
systems, here are a few things you’ll want to keep in mind:
1. It’s More than a SlideShow - Although your information is important, it may not need to
take up the entire screen. Each individual slide should be present on your screen for at
least ten seconds, but your audience wants to see more, especially if it is likely they’ll
view the same informational slide more than once in a single timeframe. Introducing
additional visual elements to your signage gives your audience the opportunity to pay
closer attention to what you’re telling them. Want more information? Contact
Hypersign.com for more tips on utilizing dropzones.
2. Choose Your Images Carefully - Most organizations using digital signage do not have
dedicated graphic designers to create content. That doesn’t mean that you can’t have
great quality graphics! If using internet images (with the appropriate usage rights, of
course), make sure the size is as close to 1920x1080 pixels (for landscape image) or
higher as possible. This helps to increase the quality of the image and decreases
pixelation for your content.
3. Stay Away From Serif Fonts - Getting fancy with scripts is fun and catches your
audience’s eyes, but having curly fonts makes your text harder to read, especially when
introducing non grey-scale colors. For more information on serif vs. sans serif fonts, click
Here at Hypersign.com, we want our subscribers to have the best experiences when using our
software. For more information on designing your digital signage, contact