Effective Holiday Messaging Without Burning Out Your Audience

It’s getting to be that time of year! You know the time we mean: the aisles of every retail space are filled with holly and ornaments and… pumpkins? The Christmas Creep is a term used to describe this phenomena; stores start to “creep” in merchandise for the holiday season earlier and earlier in the year […]
Why Marketing to Existing Customers Will Always Be Important

Whether you are selling consumer goods in a retail store or encouraging patients to get their flu shots, maintaining a positive communicative relationship with people already invested in your organization is instrumental in achieving goals and propelling your business. You may be asking, ‘Why should I spend time on marketing to existing customers?’. While it makes […]